Case Study# 2

Summary:

For over 25 years, AJES Pharmaceuticals has been a dependable and innovative vitamin and nutritional supplement manufacturer. They endeavor to develop dietary supplements which create results and improve the health and livelihood of their consumers. However, they  were in need to create a more user-friendly mobile experience for healthcare websites and improve overall content strategy, site architecture, and navigation.

Challenges:

Ajes Pharma’s website was cumbersome, less easy to navigate, and not mobilefriendly. The company wanted to rebrand its website by increasing traffic to its site add interactive images and a CMS functionality to the existing site. They also wanted to optimize their site for mobile visitors and cater to a bigger audience. They were also looking to migrate their email server.

Solution:

Being web development experts in customized solutions and featuring the websites with what exactly customer wanted in the design, we provided a responsive web site that works potentially and serves best to client’s need. We developed a custom PHP based CMS for them along with an email subscription module.

Responsive website pages:

We build Ajes Pharma site with the ability to adapt to whichever device potential customer is using. We kept in mind how the page is structured, how the text reads, and how it speaks to potential customers. Ensuring easy navigation: We provided a clear menu structure and ability to their site to navigate pages quickly and efficiently. We put navigation right where user’s expert to find it.

Good website architecture: Updated their design to current standards being functional on mobile as they has seen an increase in its website traffic, improved engagement rates, and better user experience after the launch of its new website.

Attractive images/ videos:

Customers like pictures as they are more curious to know what they do. To grab the attention and emotions of their targeted audience and guide their line of sight, we used user experience after the launch of its new website attractive photos and videos on their site.